Women in Leadership Institute

Partnership & Sponsorship

Women in audience at Linkage leadership conference

Take Advantage of Unique Partnership, Sponsorship and Branding Opportunities at Linkage’s Women in Leadership Institute 2021

Accelerating the advancement of women leaders isn’t a women’s issue—it’s a business issue. And, in today’s fast-paced and demanding world, it’s not enough to simply hope that women advance in their careers. Instead, we must take active steps to improve the environment for women and all members of underrepresented groups, and differentially invest in individual women’s leadership development.

Linkage’s Women in Leadership Institute (WIL), a four-day immersive learning experience designed to empower women leaders, offers unique partnership options, as well as branding and sponsorship opportunities, for organizations looking to be recognized for excellence in women’s leadership development.

Who Attends WIL?

  1. Leadership 1 Icon - Linkage Orange (1) 1,000+ women leaders from all industries
  2. Teamwork Icon - Linkage Orange 5 continents represented
  3. Command Icon - Linkage Orange 41% managers/senior managers
  4. Hierarchy Icon - Linkage Orange (1) 42% directors/VPs
  5. Conference 3 Icon - Linkage Orange 4% executives
  6. Talent Development Icon - Linkage Orange 13% individual contributors
  7. Experience 1 Icon - Linkage Orange 20 years average work experience
  8. Experience 2 Icon - Linkage Orange 10 years average management experience
  9. Talent Icon - Linkage Orange 85% believe they are viewed as a top performer
  10. Leadership 2 Icon - Linkage Orange (1) 78% have been promoted 3+ times in their career
  11. Team Icon - Linkage Orange 93% promoted 2+ times in their career
  12. Skills Icon - Linkage Orange 92% aspire to advance to the next career level

Heighten the Institute Experience through Premier or Institute-Level Partnership

Enhance the experience of the women leaders you send to the Women in Leadership Institute (WIL) on November 2–5, 2021 by selecting from two levels of partnership: Premier and Institute Partnership.

PREMIER PARTNERS — Select ONE of the pass type options below, +2 passes for the AWL Client Advisory Board members:

  • 20 In-Person or
  • 40 Virtual Keynotes PLUS or
  • 60 Virtual Keynotes

INSTITUTE PARTNERS Select ONE of the pass type options below, +1 pass for the AWL Client Advisory Board member:

  • 10 In-Person or
  • 20 Virtual Keynotes PLUS or
  • 30 Virtual Keynotes

Both partnership levels afford you passes to the event—along with so much more. From enhanced engagement and preparation of your women leaders ahead of the event to special perks, there are lots of reasons to consider a WIL partnership:

ENHANCE the Institute learning experience for your leaders

Private Q&A with Keynote Speaker (Premier Partnership Only)

Give your leaders direct access to one of the exceptional thought leaders we will hear from on the main stage. During the Institute, your team will get exclusive access to a private, 30-minute Q&A with a WIL keynote speaker, giving your leaders the opportunity to receive advice specifically related to their team and organization. Speaker assignments based on availability.

Customized “WIL Orientation” Webinar

Experience a special introduction webinar customized to your organization and personalized for your leaders. Gain insight into what to expect from the WIL experience, as well as tips on how to best prepare for WIL. Booked on a first-come, first-served basis.

Pre-WIL Preparation Call

Connect with members of the Linkage team and your assigned Learning Team Leader to review relevant organization context, develop goals for your team’s Institute experience and craft a strategy for success.

Customized Learning Team Experience

Further customize the experience of your leaders, if you wish to do so, by having a member of your organization serve as their Learning Team Leader. These Learning Team Leaders will receive specialized training to equip them with the content and skills needed to facilitate the experience for their teams.

Assessment Reporting & Insights

WIL partner organizations enjoy a copy of your team’s aggregate assessment reports, which include insights on your cohort’s relative strengths and weaknesses.

ADD your voice to the conversation

Join Linkage’s Advancing Women Leaders Client Advisory Board

As a WIL partner, your organization will enjoy membership on Linkage’s AWL Client Advisory Board for one calendar year, allowing you to engage with other leading organizations on women’s leadership best practices. Limited to first 25 partners.

Premier Partners: 2 board seats

Institute Partners: 1 board seat

Attend WIL as AWL Board Member

Enjoy complimentary access to WIL for the representatives from your organization who sit on the AWL Client Advisory Board, giving them the invaluable opportunity to experience the Institute alongside their women leaders.

Special Board Programming Throughout the Year

As an AWL Client Advisory Board member, you will maintain continued access to Linkage’s latest research throughout the year through regular programming and meetings, both in-person and virtually. Join fellow board members each spring at an exclusive client-hosted, full-day meeting followed by a celebratory reception.

Women sitting on couches lean forward to speak

Linkage’s Advancing Women Leaders (AWL) Client Advisory Board

Join senior-level human resources, inclusion and diversity, and business leaders in a continuous, guided dialogue about best practices in the world of women’s leadership and advancement.

This select group of organizations serves as an advisory board for the Advancing Women Leaders practice at Linkage, offering business leaders a unique opportunity to directly inform and impact the development of research-backed solutions.

Benefits of serving on the board include:

  • Offer feedback on and participate in offerings and solutions before they are available to the broader marketplace
  • Consult with the Linkage team on WIL and other AWL offerings
  • Gain exposure to a variety of thought leaders in the field of women’s leadership
  • Exchange ideas to create scalable and evidence-driven solutions to the challenges facing women leaders today
  • Network with peers with whom you may not otherwise connect

BROADEN the impact for your organization

Enhanced Reporting and Consulting (Premier Partnership Only)

Multiply the impact of your presence at WIL by gaining access to critical metrics. Receive an enhanced report of your Advancing Women Organizational Assessment (AWOA) as well as a summary of the 360˚ assessments of your participants. Meet for a one-hour debrief of these critical insights and create a go-forward plan for your leaders. Gain access to year-over-year comparisons of results after the first year of partnership.

Feature Your Brand in Marketing Materials

As a WIL partner, your organization’s logo will be prominently displayed on our website and marketing materials.

Premier Partnership

US $90,000

Institute Partnership

US $60,000

Want to learn how a WIL partnership can be a meaningful addition to your leadership development initiatives?

Enhance Your Presence at the Women in Leadership Institute through Sponsorship & Branding Opportunities

Mark the 22nd anniversary of this premier women’s leadership event by featuring your brand and organization in new and unique ways. With over 1,400 attendees in 2020, we promise to multiply the impact of your presence at Linkage’s largest-ever conference through exciting Sponsorship & Branding opportunities.

Exclusive Access for Strategic Business Development

Who Attends WIL?

  • 1,400+ influential, high-performing women from over 20 industries and 250+ leading organizations
  • Over 67% of participants at WIL are women at the director level or above
  • Attendees have an average of 20 years’ work experience and 10 years’ management experience
  • 56% of attendees are responsible for revenue/manage a budget of over $1M and identify as final decision makers
  • 92% aspire to advance to the next career level


WIL Reach:

  • 1.3M impressions through #LinkageWIL, a potential reach of 243K (with average of 4,775 followers per contributor)
  • Over 8,500 women have attended WIL in the last 5 years
  • Fortune 100, 500 and 1,000 companies in attendance
  • Companies that have attended include:
  • Toyota
  • Lenovo
  • Amazon
  • Disney
  • Lowe’s
  • Lenovo
  • NASA
  • ESPN
  • Capital One
  • Johnson & Johnson
  • United Health Group
  • State Farm Insurance Insurance

Sponsorship Opportunities Overview

Choose from three strategic sponsorship tiers, designed to give organizations the opportunity to customize sponsorship to your specific organizational goals, or choose a stand-alone In-Event Sponsorship Activation Package. Or combine them to expand your impact!

Strategic Sponsorship Tiers: Reach WIL participants before, during and after the event



  • Logo recognition on conference website, brochure, and post-WIL communications
  • Inclusion in tweet and blog highlighting our sponsors
  • In-event logo recognition


Includes all Gold benefits, plus:

  • Logo in pre-conference communications, daily recap emails + one dedicated social post
  • Push notification through virtual conference platform with CTA
  • Verbal recognition from main stage
  • 6 ft. tabletop in high traffic area and virtual booth
  • Opportunity to submit a video about your support of womens advancement for on-demand viewing
  • And more


Includes all Platinum benefits, plus:

  • Additional dedicated social post
  • Dedicated blog post highlighting your company
  • Sponsorship of pre-WIL webinar
  • Content placement and introduction from main stage
  • In-Event Activation opportunity
  • Prize draw opportunity and sponsors plugged by emcee throughout the conference
  • Exclusive sponsorship of 3-part post-WIL newsletter, including your advertisement with CTA
  • Inclusion in follow-up survey to all attendees
  • And more

Sample In-Event Sponsorship Activation Packages:

  • Keynote Sponsor: Opportunity to introduce one of WIL’s keynote speakers and share brief video of how your organization is committed to advancing women leaders
  • Breakfast Sponsor
  • Live Master Class Sponsor
  • Exhibit Space Sponsor
  • Registration Sponsor
  • Welcome Reception Sponsor


Get all the details on how your organization can sponsor the Women in Leadership Institute. In this brochure, you will find:

  • Descriptions of Gold, Platinum, and Diamond Tier sponsorship
  • A menu of special add-on sponsorship opportunities
  • Detailed information on the Women in Leadership Institute, including a summary of the women who attend this prestigious conference

Fill out the form to download your copy and receive the latest information from Linkage.

Take the Next Step

Sponsorship & Branding opportunities are available on a first-come, first-served basis. Broaden your impact and solidify your organization as a leader in the advancement of women leaders. Interested in learning more about featuring your brand at Linkage’s Women in Leadership Institute?