Kathleen Case

Creative Director, Growth Marketing

About Kathleen:

Kathleen Case is the Creative Director of Growth Marketing at Linkage, a SHRM company. She oversees the creative identity of the Linkage brand, maintaining a consistent look and feel across all media. Kathleen works closely with the marketing team and other internal stakeholders to conceptualize, design and develop all print and digital marketing assets to support the sales and marketing of Linkage’s products and solutions. When she is not designing creative assets, Kathleen is responsible for maintaining the Linkage website, creating content and on-brand messaging that is engaging to our clients and aligned to Linkage’s mission to change the face of leadership.

She has 14 years of experience in Marketing and Graphic Design. Her areas of expertise include creative design and direction, brand development, website management, social media, event coordination, digital and content marketing. She is passionate about bringing the Linkage story to life through creative design and strategic messaging across all media.

In her free time, Kathleen enjoys being outdoors, traveling, spending time with family and friends, catching her favorite artists live in concert, skiing, and just about anything that gets her adrenaline pumping.

Background & Experience:

Prior to joining Linkage, Kathleen was the head of Marketing at the John Flatley Company, a privately owned commercial real estate and property management firm. Responsible for all corporate marketing functions to support a 3+ Million SF portfolio, Kathleen spearheaded all print and digital marketing initiatives including website management, social media strategy, lead generation, advertising, public relations, events and increasing brand awareness. Kathleen designed all creative assets including a variety of sales and marketing collateral, direct mail campaigns, email marketing campaigns, event flyers, print and digital advertisements, billboards, building signage, and trade show displays.

Previously, she held the position of lead Graphic Designer at Lavallee Brensinger Architects in Manchester, NH. She was responsible for the redesign of the company brand, including new logo design, website and digital presence, as well as the creative layout and production of all project proposals. She designed and produced all creative marketing materials including brochures, project sheets, presentation boards, and print/digital advertisements. She also managed multiple, annual award submissions and architectural photography sessions.

Education & Training:

Kathleen holds a Bachelor of Arts in graphic design from Keene State College.

Kathleen's Insights

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