Deana LaFauci

Digital Marketing Manager

About Deana:

Deana LaFauci is Digital Marketing Manager at Linkage, where she oversees digital lead generation efforts and supports marketing of Linkage’s products and solutions.

She has nine years of experience developing and implementing digital marketing strategies to generate leads and support revenue growth. Her area of expertise includes social media, content marketing, analytics, email automation, and digital presence management. She is passionate about bringing the Linkage story and the accomplishments of our clients to life through engaging storytelling across Linkage’s online presence.

Background and Experience:

Prior to joining Linkage, Deana led social media and content marketing strategy at the Massachusetts College of Pharmacy and Health Sciences (MCPHS) in Boston, MA. She developed the university’s first integrated communications strategy, which included organic and paid social media campaigns and content marketing, growing impressions by 865% in just one year.

She managed marketing efforts in support of graduate admissions across the Boston, Worcester, MA, and Manchester, NH campuses, as well as an online school. She developed comprehensive go-to market plans for all new graduate programs, including the successful launch of new online graduate degrees.

Previously, she served as a marketing and social media strategist at a digital marketing agency in Quincy, MA, where she consulted with a portfolio of clients across all industries. She also oversaw the brand’s corporate social media strategy and on-boarded new team members during a time when the organization grew from just 15 employees to 100+.

She first identified her passion for storytelling and communications during her time as a member of the internal communications team at Comcast, where she developed communications for 5,500+ employees in the Greater Boston Area.

Education and Training:

Deana graduated magna cum laude with a BA in English Literature from Simmons University in Boston, where she minored in public relations and political science.

Deana's Insights

What Women Leaders Need Right Now in This Critical Time

How can women leaders reprioritize their own professional development at this critical time, while managing to meet the needs of those around them? Leadership development designed specifically for women is one way to achieve this. At Linkage’s Women in Leadership Institute™ (WIL), specialized programming for women identifies the need to balance work with everything else as a key hurdle to advancement, and as an attainable goal with the right skills and perspective.

Pride Month Resources for Leaders

How can leaders support cultures of inclusion at their organization and recognize Pride Month in 2020? Consider these resources and ideas as a starting point.

The “New Normal” of Leading in a World Changed by COVID-19 | 3 Truths Every Leader Should Consider

How many times have you heard the phrase “the new normal” over the past few months? It has become a cliché, but it is truly undeniable that the COVID-19 public health and economic crisis has greatly impacted our daily lives. For leaders, the challenge of thoughtfully, purposefully, and effectively leading during a time of crisis is all-encompassing. With so much changed about the way leaders manage teams, tackle dilemmas, and prioritize, how can we seek clarity to help us survive—and potentially thrive—during this critical time?

4 Daily Practices Leaders Can Rely On When They’re Feeling Overwhelmed

Since the start of the COVID-19 public health and economic crisis, the world has changed dramatically. As organizations strive to meet the demands of an unprecedented global event, teams are experiencing fear, anxiety, and discomfort as they navigate a transformed workforce. The stakes have never been higher for organizations – and the expectation is on leaders to rise above chaos to bring teams together. How can leaders rise to the challenge? By tapping into their emotional intelligence.

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