Deana LaFauci
Director of Growth Marketing
About Deana:
Deana LaFauci is the Director of Growth Marketing at Linkage, a SHRM company, where she oversees digital lead generation and qualification efforts and supports the positioning of Linkage’s products and solutions.
Deana has a decade of experience developing and implementing digital marketing strategies to generate leads and support revenue growth. Her areas of expertise include social media, content marketing, analytics, email automation, and digital presence management. She is passionate about bringing the Linkage story and the accomplishments of our clients to life through engaging storytelling across Linkage’s online presence.
Background and Experience:
Prior to joining Linkage, Deana led social media and content marketing strategy at the Massachusetts College of Pharmacy and Health Sciences (MCPHS) in Boston, MA. She developed the university’s first integrated communications strategy, which included organic and paid social media campaigns and content marketing, growing impressions by 865% in just one year.
She managed marketing efforts in support of graduate admissions across the Boston, Worcester, MA, and Manchester, NH, campuses, as well as an online school. She developed comprehensive go-to-market plans for all new graduate programs, including the successful launch of new online graduate degrees.
Previously, Deana served as a marketing and social media strategist at a digital marketing agency in Quincy, MA, where she consulted with a portfolio of clients across all industries. She also oversaw the brand’s corporate social media strategy and on-boarded new team members during a time when the organization grew from just 15 employees to 100+.
She first identified her passion for storytelling and communications during her time as a member of the internal communications team at Comcast, where she developed communications for 5,500+ employees in the Greater Boston Area.
Education and Training:
Deana graduated magna cum laude with a BA in English Literature from Simmons University in Boston, where she minored in public relations and political science.
Deana's Insights
How Women Leaders Can Use Networking to Supercharge Their Careers
Professional networks are powerful tools for women leaders to use to scale the hurdles to advancement. Linkage, a SHRM company, offers 4 tips on how women leaders can use their networks to advance in their careers and thrive at the highest levels.
Closing the Gender Gap | How Organizations Can Engage, Advance and Retain Women Leaders
What can organizations do to help achieve gender parity in the workplace? Linkage research identifies four dimensions—Talent Systems, Focused Leadership Development for Women, Executive Action and Culture—that organizations can focus on to engage, develop and retain women leaders.
How Women Leaders Can Tell Their Story of Success – and Advance in Their Career
In order to advance, women leaders need to communicate their superpowers, unique value, competency and expertise to others, and they need to do this strategically and continuously. Linkage shares 4 steps for how women can actively self-promote.
How Women Leaders Can Empower Others – and Themselves – by Delegating
Women leaders must shift from doing it all to influencing, equipping and enabling others. By delegating, women leaders can prove their value—inspiring and empowering those around them.
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