Deana LaFauci

Digital Marketing Manager

About Deana:

Deana LaFauci is Digital Marketing Manager at Linkage, where she oversees digital lead generation efforts and supports marketing of Linkage’s products and solutions.

She has nine years of experience developing and implementing digital marketing strategies to generate leads and support revenue growth. Her area of expertise includes social media, content marketing, analytics, email automation, and digital presence management. She is passionate about bringing the Linkage story and the accomplishments of our clients to life through engaging storytelling across Linkage’s online presence.

Background and Experience:

Prior to joining Linkage, Deana led social media and content marketing strategy at the Massachusetts College of Pharmacy and Health Sciences (MCPHS) in Boston, MA. She developed the university’s first integrated communications strategy, which included organic and paid social media campaigns and content marketing, growing impressions by 865% in just one year.

She managed marketing efforts in support of graduate admissions across the Boston, Worcester, MA, and Manchester, NH campuses, as well as an online school. She developed comprehensive go-to market plans for all new graduate programs, including the successful launch of new online graduate degrees.

Previously, she served as a marketing and social media strategist at a digital marketing agency in Quincy, MA, where she consulted with a portfolio of clients across all industries. She also oversaw the brand’s corporate social media strategy and on-boarded new team members during a time when the organization grew from just 15 employees to 100+.

She first identified her passion for storytelling and communications during her time as a member of the internal communications team at Comcast, where she developed communications for 5,500+ employees in the Greater Boston Area.

Education and Training:

Deana graduated magna cum laude with a BA in English Literature from Simmons University in Boston, where she minored in public relations and political science.

Deana's Insights

Remote Work + Return to Office or Not? How Leaders Can Address Changing Needs in a Virtual World

The way we work affects us deeply, and the difference between remote work and commuting to the office impacts every employee uniquely. Leaders have a responsibility to understand this impact and to meaningfully engage their teams at this time of transition. Here are four ways you can consider and address changing needs in a virtual environment and best support your teams.

Pride Month Resources for Leaders 2021

Discover how leaders can support cultures of inclusion at their organization and recognize Pride Month in 2021. Consider these resources and ideas as a starting point.

“I want credit for my innovations—help!” | Ask a Leadership Expert with Susie Kelleher

We’re answering your leadership questions. In this installment, Linkage leadership expert and Vice President of Consulting, Susie Kelleher shares advice for three leaders grappling with dilemmas stemming from the virtual workplace.

How to Take Action against Anti-Asian Racism | Resources for Leaders

Leaders have a responsibility to meaningfully engage in this topic, to educate themselves, and to provide the support their teams and organizations need at a critical time. Here are four ways that leaders can act against anti-Asian racism and drive positive change in their organizations.

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