Deana LaFauci
Director of Growth Marketing
About Deana:
Deana LaFauci is the Director of Growth Marketing at Linkage, where she oversees digital lead generation and qualification efforts and supports the positioning of Linkage’s products and solutions.
She has a decade of experience developing and implementing digital marketing strategies to generate leads and support revenue growth. Her areas of expertise includes social media, content marketing, analytics, email automation, and digital presence management. She is passionate about bringing the Linkage story and the accomplishments of our clients to life through engaging storytelling across Linkage’s online presence.
Background and Experience:
Prior to joining Linkage, Deana led social media and content marketing strategy at the Massachusetts College of Pharmacy and Health Sciences (MCPHS) in Boston, MA. She developed the university’s first integrated communications strategy, which included organic and paid social media campaigns and content marketing, growing impressions by 865% in just one year.
She managed marketing efforts in support of graduate admissions across the Boston, Worcester, MA, and Manchester, NH campuses, as well as an online school. She developed comprehensive go-to market plans for all new graduate programs, including the successful launch of new online graduate degrees.
Previously, she served as a marketing and social media strategist at a digital marketing agency in Quincy, MA, where she consulted with a portfolio of clients across all industries. She also oversaw the brand’s corporate social media strategy and on-boarded new team members during a time when the organization grew from just 15 employees to 100+.
She first identified her passion for storytelling and communications during her time as a member of the internal communications team at Comcast, where she developed communications for 5,500+ employees in the Greater Boston Area.
Education and Training:
Deana graduated magna cum laude with a BA in English Literature from Simmons University in Boston, where she minored in public relations and political science.
Deana's Insights
The “Perfectionist” Trap: How Women Leaders See Their Value at Work—and How They Can Break Through in 2023
Linkage research shows that women leaders are confident in their ability to lead at the highest levels. But they need to learn how to utilize this confidence, demonstrate their value, and self-promote to enact real progress in their careers.
The Best Teams Have Impact Players — Here’s How to Create (and Manage!) Them | Best-Selling Author Liz Wiseman Tells Us How
Best-selling author Liz Wiseman talks about how to empower an Impact Player mindset among our teams, enabling them to take on greater responsibility and achieve at higher levels.
6 Ways You Can Self-Promote Right Now | Tips from Best-Selling Author Liz Wiseman
Best-selling author Liz Wiseman presents 6 tips to help others see the impact of your contributions. “Don’t just work harder; strive to do work that is more valuable, be more influential, and maximize your impact,” said Liz.
Are You an Impact Player at Work? Maybe – If You Do These 5 Things | An Exclusive Interview with Best-Selling Author Liz Wiseman
Best-selling author Liz Wiseman discusses the 5 practices of Impact Players, which empower women to maximize their impact in the workplace by moving from a “contributor” mindset to being true “Impact Players.”
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