Deana LaFauci

Digital Marketing Manager

About Deana:

Deana LaFauci is Digital Marketing Manager at Linkage, where she oversees digital lead generation efforts and supports marketing of Linkage’s products and solutions.

She has nine years of experience developing and implementing digital marketing strategies to generate leads and support revenue growth. Her area of expertise includes social media, content marketing, analytics, email automation, and digital presence management. She is passionate about bringing the Linkage story and the accomplishments of our clients to life through engaging storytelling across Linkage’s online presence.

Background and Experience:

Prior to joining Linkage, Deana led social media and content marketing strategy at the Massachusetts College of Pharmacy and Health Sciences (MCPHS) in Boston, MA. She developed the university’s first integrated communications strategy, which included organic and paid social media campaigns and content marketing, growing impressions by 865% in just one year.

She managed marketing efforts in support of graduate admissions across the Boston, Worcester, MA, and Manchester, NH campuses, as well as an online school. She developed comprehensive go-to market plans for all new graduate programs, including the successful launch of new online graduate degrees.

Previously, she served as a marketing and social media strategist at a digital marketing agency in Quincy, MA, where she consulted with a portfolio of clients across all industries. She also oversaw the brand’s corporate social media strategy and on-boarded new team members during a time when the organization grew from just 15 employees to 100+.

She first identified her passion for storytelling and communications during her time as a member of the internal communications team at Comcast, where she developed communications for 5,500+ employees in the Greater Boston Area.

Education and Training:

Deana graduated magna cum laude with a BA in English Literature from Simmons University in Boston, where she minored in public relations and political science.

Deana's Insights

COVID-19 Is Disproportionately Affecting Women and People of Color. Here’s What Leaders Need to Do about It.

Across class, gender, and racial lines, people of color and women disproportionately are experiencing the harshest impacts of this COVID-19 crisis. Get the facts and learn how leaders can take actionable steps to create and foster cultures of inclusion during this critical time.

Small Acts of Kindness | 5 Ways to Say “Thank You” to Front-Line Healthcare Workers

Linkage employees have been sharing ways–small acts of kindness–that we can all do to support our front-line healthcare workers during the COVID-19 pandemic. We’ve compiled that list here and we invite you to share more ways you are supporting the medical community with us on Twitter.

Get Inspired | 5 Podcasts Leaders Should Listen to Right Now

With routines majorly changed and our normal sources of inspiration–like our co-workers, our physical work space, and our regular interactions–out of reach, it’s important for leaders to seek out new thinking and ideas.  We’ve identified 5 podcasts on a variety of leadership topics to get you inspired and ready to bring your best self to work–virtually.

5 Self-Care Techniques to Rely On during COVID-19

During times of crisis, self care can seem like a trend or even self-indulgent, but it’s important to our overall health–and our health is vital when it comes to caring for others during times of crisis. With these self-care tips, you can unlock wellness during this time of uncertainty and change.

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