Deana LaFauci

Digital Marketing Manager

About Deana:

Deana LaFauci is Digital Marketing Manager at Linkage, where she oversees digital lead generation efforts and supports marketing of Linkage’s products and solutions.

She has nine years of experience developing and implementing digital marketing strategies to generate leads and support revenue growth. Her area of expertise includes social media, content marketing, analytics, email automation, and digital presence management. She is passionate about bringing the Linkage story and the accomplishments of our clients to life through engaging storytelling across Linkage’s online presence.

Background and Experience:

Prior to joining Linkage, Deana led social media and content marketing strategy at the Massachusetts College of Pharmacy and Health Sciences (MCPHS) in Boston, MA. She developed the university’s first integrated communications strategy, which included organic and paid social media campaigns and content marketing, growing impressions by 865% in just one year.

She managed marketing efforts in support of graduate admissions across the Boston, Worcester, MA, and Manchester, NH campuses, as well as an online school. She developed comprehensive go-to market plans for all new graduate programs, including the successful launch of new online graduate degrees.

Previously, she served as a marketing and social media strategist at a digital marketing agency in Quincy, MA, where she consulted with a portfolio of clients across all industries. She also oversaw the brand’s corporate social media strategy and on-boarded new team members during a time when the organization grew from just 15 employees to 100+.

She first identified her passion for storytelling and communications during her time as a member of the internal communications team at Comcast, where she developed communications for 5,500+ employees in the Greater Boston Area.

Education and Training:

Deana graduated magna cum laude with a BA in English Literature from Simmons University in Boston, where she minored in public relations and political science.

Deana's Insights

Q&A: Maria Howard, #LinkageWIL Keynote Speaker, On How Women Can Scale the Hurdles to Advancement in the Workplace

Maria Howard, Chief Revenue Officer and Principal Consultant at Linkage, and keynote speaker at the upcoming Virtual Women in Leadership Institute on November 9–12, is an expert on all things women’s leadership. She is passionate about equipping organizations with strategies to support women and empowering women to scale the hurdles to advancement. We sat down with Maria for an interview about why organizations need women leaders in 2020 and beyond, and how the hurdles to advancement need special attention during this global pandemic.

#LinkageWIL Inspiration Series: Maria Howard, Principal Consultant, On Pausing, Being Compassionate and Getting Curious

In this third installment of the #LinkageWIL Inspiration series, Maria Howard, Chief Revenue Officer and Principal Consultant at Linkage shares some helpful advice on how to pause and reflect at work.

#LinkageWIL Inspiration Series: Molly Fletcher, Trailblazing Sports Agent on Resilience

In this second installment of the #LinkageWIL Inspiration series, we are diving into a piece of advice from Molly Fletcher on resiliency.

#LinkageWIL Inspiration Series: Carla Harris, Vice Chairman, Managing Director and Senior Client Advisor at Morgan Stanley, on Who Gets a Seat at the Table

In this first installment of the #LinkageWIL Inspiration series, we are unpacking insights from Wall Street Veteran, Carla Harris on how we can create and support a pipeline of diverse leaders.

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