Deana LaFauci

Director of Growth Marketing

About Deana:

Deana LaFauci is the Director of Growth Marketing at Linkage, where she oversees digital lead generation and qualification efforts and supports the positioning of Linkage’s products and solutions.

She has a decade of experience developing and implementing digital marketing strategies to generate leads and support revenue growth. Her areas of expertise includes social media, content marketing, analytics, email automation, and digital presence management. She is passionate about bringing the Linkage story and the accomplishments of our clients to life through engaging storytelling across Linkage’s online presence.

Background and Experience:

Prior to joining Linkage, Deana led social media and content marketing strategy at the Massachusetts College of Pharmacy and Health Sciences (MCPHS) in Boston, MA. She developed the university’s first integrated communications strategy, which included organic and paid social media campaigns and content marketing, growing impressions by 865% in just one year.

She managed marketing efforts in support of graduate admissions across the Boston, Worcester, MA, and Manchester, NH campuses, as well as an online school. She developed comprehensive go-to market plans for all new graduate programs, including the successful launch of new online graduate degrees.

Previously, she served as a marketing and social media strategist at a digital marketing agency in Quincy, MA, where she consulted with a portfolio of clients across all industries. She also oversaw the brand’s corporate social media strategy and on-boarded new team members during a time when the organization grew from just 15 employees to 100+.

She first identified her passion for storytelling and communications during her time as a member of the internal communications team at Comcast, where she developed communications for 5,500+ employees in the Greater Boston Area.

Education and Training:

Deana graduated magna cum laude with a BA in English Literature from Simmons University in Boston, where she minored in public relations and political science.

Deana's Insights

5 Key Practices That Elevate Impact Players Above the Rest | An Exclusive Interview with Best-Selling Author Liz Wiseman

Liz Wiseman, author, researcher and executive advisor, returns to the Women in Leadership Institute this week, and discusses empowering women leaders to lean into their ability to influence those around them.

The Best Leaders Host Great Virtual Meetings – Dr. Steven Rogelberg Explains How

Dr. Steven Rogelberg, best-selling author and the world’s leading expert on meetings, is focused on empowering leaders to leave bad virtual meetings behind and embrace a new approach to collaborating virtually. Dr. Rogelberg shares “9 Quick Tips to Make Remote Meetings Work”—valuable tips that can be immediately applied to create effective, productive meetings.

Free Webinar: Emmy Award–Winning Journalist Marilu Galvez on Getting “Unstuck” and Unlocking Your Leadership Potential, Presented by the Women in Leadership Institute

In this free webinar, Emmy Award–winning journalist Marilu Galvez, President and General Manager, WABC-TV New York, shares her story, plus practical advice for women navigating their leadership journeys. “Getting ‘Unstuck’ and Unlocking Your Leadership Potential: 3 Ways to Coach Your Inner Critic,” hosted on September 13, 2022, at 12 PM ET, offers can’t-miss insights and advice for women to advance in the workplace.

How to Build and Support a Diverse Leadership Pipeline: Best Practices from DEI Experts at Lenovo and Linkage

Investing in diverse talent has never been more critical to retaining and building the workforce of the future. In this webinar, Linkage CEO Jennifer McCollum speaks with Lenovo DEI experts, who share key success factors driving retention and promotion rates of diverse talent and outline how these efforts are supporting Lenovo’s goal to increase executive-level representation of women and underrepresented populations.

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