Deana LaFauci

Director of Growth Marketing

About Deana:

Deana LaFauci is the Director of Growth Marketing at Linkage, where she oversees digital lead generation efforts and supports marketing of Linkage’s products and solutions.

She has nine years of experience developing and implementing digital marketing strategies to generate leads and support revenue growth. Her area of expertise includes social media, content marketing, analytics, email automation, and digital presence management. She is passionate about bringing the Linkage story and the accomplishments of our clients to life through engaging storytelling across Linkage’s online presence.

Background and Experience:

Prior to joining Linkage, Deana led social media and content marketing strategy at the Massachusetts College of Pharmacy and Health Sciences (MCPHS) in Boston, MA. She developed the university’s first integrated communications strategy, which included organic and paid social media campaigns and content marketing, growing impressions by 865% in just one year.

She managed marketing efforts in support of graduate admissions across the Boston, Worcester, MA, and Manchester, NH campuses, as well as an online school. She developed comprehensive go-to market plans for all new graduate programs, including the successful launch of new online graduate degrees.

Previously, she served as a marketing and social media strategist at a digital marketing agency in Quincy, MA, where she consulted with a portfolio of clients across all industries. She also oversaw the brand’s corporate social media strategy and on-boarded new team members during a time when the organization grew from just 15 employees to 100+.

She first identified her passion for storytelling and communications during her time as a member of the internal communications team at Comcast, where she developed communications for 5,500+ employees in the Greater Boston Area.

Education and Training:

Deana graduated magna cum laude with a BA in English Literature from Simmons University in Boston, where she minored in public relations and political science.

Deana's Insights

How to Build and Support a Diverse Leadership Pipeline: Best Practices from DEI Experts at Lenovo and Linkage

Investing in diverse talent has never been more critical to retaining and building the workforce of the future. In this webinar, Linkage CEO Jennifer McCollum speaks with Lenovo DEI experts, who share key success factors driving retention and promotion rates of diverse talent and outline how these efforts are supporting Lenovo’s goal to increase executive-level representation of women and underrepresented populations.

Pride Month Resources for Leaders 2022

How can leaders support cultures of inclusion at their organization and recognize Pride Month in 2022? Consider these resources and ideas as a starting point.

Cultivating Empathy through Authenticity with Jason Lioy, Chief People Officer at Dawn Foods | 5 Key Takeaways on Driving Engagement + Retention

As organizations recommit to building and supporting cultures of inclusion in a changing world, it is critically important to seek out the expertise and advice from organizational leaders who are blazing a trail for positive change. Here are five takeaways from a podcast conversation with Jason Lioy, Chief People Officer at Dawn Foods and Maureen Metcalf, CEO of the Innovative Leadership Institute, as part of the Connex Executive Insights Series sponsored by Connex Partners.

One Year after Tragedy: How to Take Continued Action against Anti-Asian Racism | Resources for Leaders

Here are five ways that leaders can act against anti-Asian racism and drive positive change in their organizations.

Start Your Journey

Speak with a Linkage expert today