Director of Growth Marketing
Deana LaFauci is the Director of Growth Marketing at Linkage, where she oversees digital lead generation efforts and supports marketing of Linkage’s products and solutions.
She has nine years of experience developing and implementing digital marketing strategies to generate leads and support revenue growth. Her area of expertise includes social media, content marketing, analytics, email automation, and digital presence management. She is passionate about bringing the Linkage story and the accomplishments of our clients to life through engaging storytelling across Linkage’s online presence.
Background and Experience:
Prior to joining Linkage, Deana led social media and content marketing strategy at the Massachusetts College of Pharmacy and Health Sciences (MCPHS) in Boston, MA. She developed the university’s first integrated communications strategy, which included organic and paid social media campaigns and content marketing, growing impressions by 865% in just one year.
She managed marketing efforts in support of graduate admissions across the Boston, Worcester, MA, and Manchester, NH campuses, as well as an online school. She developed comprehensive go-to market plans for all new graduate programs, including the successful launch of new online graduate degrees.
Previously, she served as a marketing and social media strategist at a digital marketing agency in Quincy, MA, where she consulted with a portfolio of clients across all industries. She also oversaw the brand’s corporate social media strategy and on-boarded new team members during a time when the organization grew from just 15 employees to 100+.
She first identified her passion for storytelling and communications during her time as a member of the internal communications team at Comcast, where she developed communications for 5,500+ employees in the Greater Boston Area.
Education and Training:
Deana graduated magna cum laude with a BA in English Literature from Simmons University in Boston, where she minored in public relations and political science.
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