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Five Ways to Use Social Media to Lead

Social media has fundamentally changed the way humans communicate. Traditional media (radio, television, print, direct mail, etc.) allows for one-way communication. In other words, it was possible to talk to the masses, but not listen to them. With the rise of social media, we can now engage in two-way conversations with the same mass of people. The conversations are often free, happening in real-time, and are not bound by geography.

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