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A conversation with Dan Heath on How to Change When Change is Hard
Following his May 12th broadcast , Linkage’s Rich Rosier sat down with Dan Heath co-author of “Switch” to discuss how leaders can make change happen and make it stick. To describe organizational change in this presentation, Dan Heath used the analogy of a human-scale rider (representing the rational system) on the back of an ephant (the emotional system’) which begged the question…if those two ever were to disagree about which direction to go, who would be your money on?
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