Success Stories

Synchrony Ensures Future Success by Advancing their Women Leaders

Synchrony Financial logo

Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products.

With more than $140 billion in sales financed and 80.3 million active accounts, Synchrony brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business they serve and the quality of each life they touch.

Creating an Incredible Experience for Employees Begins with Leadership

As an industry leader, Synchrony is committed to providing an incredible experience not only for their customers, but for their employees as well. They realized that this begins with leadership, and how important it is to retain and advance their top female talent, which meant they needed to invest in them differently.

This realization led to a partnership with Linkage to develop a thoughtful and data-based advancing women leaders strategy and related programming. Together Linkage and Synchrony created the LEAD Program, which stands for “Leadership Experience for Accelerated Development,” and included programming from Linkage’s Advancing Women Leaders Solution.

For this partnership to be successful, we needed to understand the needs and unique challenges Synchrony faced as a company, and find a way to address them.

The collaborative effort kicked off with a cohort of high-performing women leaders from Synchrony attending Linkage’s Women in Leadership Institute™ (WIL), an immersive experience where women are able to hear from powerful keynote speakers and work together to digest the knowledge they learned after each day.

Immediately Applied Learning

From there, Linkage built upon the foundation laid at WIL by delivering individualized coaching and structured learning focused on the barriers and obstacles women often face not only at work, but throughout life in general, which can keep them from ascending to the highest levels of leadership. Participants were able to spend time focusing on their own purpose and values as leaders and worked with their coaches to develop individualized growth plans. As one learner shared, coaching allowed them to not only become a better business leader–but a better person in general.

It wasn’t just sitting and listening, but you had an opportunity to really work on yourself throughout the day and take theory and immediately apply it, which then made it much longer lasting.

Venicha Smith

Senior VP, Human Resources, Synchrony Financial

Participants in Linkage’s program experienced raised consciousness and thoughtfulness in how they listen to others, which in turn created more self-awareness for them as leaders, which is a vital characteristic for purposeful leaders.

Through their commitment to advancing their top female leaders, Synchrony is ensuring their own future success, and showing their commitment to the satisfaction of their employees.

Three female professionals talk outside

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