Your personal brand may not be what you think it is

The following is an excerpt from a story written by Linkage Thought Leader Series presenter Glenn Llopis. Here, Glenn provides some useful information about personal branding, and debunks common misconceptions that we all need to know.—Ed.

“Developing your personal brand is essential for the advancement of your career and development as a leader. Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy. They believe that social media can immediately increase their market value for their personal brand rather than recognizing that the process of developing their personal brand is a much bigger responsibility; a never-ending journey that extends well beyond social media…..

“….Your personal brand should represent the value you are able to consistently deliver to those whom you are serving. This doesn’t mean self-promotion—that you should be creating awareness for your brand by showcasing your achievements and success stories. Managing your personal brand requires you to be a great role model, mentor, and/or a voice that others can depend upon. For example, when I write a blog or an article–I am extremely mindful that my community of readers expects a specific “experience of thought” from me.”

Click here to read the rest of the article and to watch a short video clip from Glenn’s recent Thought Leader Series broadcast.

So, what’s your personal brand?

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