BLOG: Leadership Insights

Get Email Updates

What is the deep structure of your business?

November 16, 2012

An interesting article on the limitations of mission statements from our partner, and author of Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition, Stephen Shapiro. Plus, suggestions to inspire action, and spark motivation in organizations.

Stephen Shapiro writes: “The other day I was speaking with a CEO who wanted me to help facilitate a conversation around the crafting of the company’s purpose statement. I asked her, “Why do you want to do this?” She explained that she wanted everyone on her team to fully understand and be aligned behind the purpose of the organization. Given this objective, I suggested that wordsmithing may not be the best use of their time.” Click here to read the full article on Stephen Shapiro’s 24/7 Innovation blog.

Linkage and Stephen Shapiro have partnered to develop Creating an Innovation-Capable Organization, a leadership program designed to help progressive organizations create a culture of innovation.



Dark haired woman watches from audience of conference event

Women in Leadership Institute

NOV. 13–16, 2023 | Orlando, Florida, or Virtual
A 4-day immersive learning experience designed to equip women leaders with actionable strategies to overcome the hurdles women often face in the workplace.

Posted In


Enrich Your inbox

with timely, relevant leadership insights

Join more than 15,000 others and subscribe to Linkage Leadership Insights: your resource for leadership development-related topics that matter to you, from the advancement of women leaders to diversity and inclusion and purposeful leadership. Plus, get all the latest Linkage news delivered to your inbox.

Related Posts

All Insights

Start Your Journey

Speak with a Linkage expert today