What did Steve Jobs think of his rivals?

60 Minutes featured a segment on Sunday on Walter Isaacson, who authored Steve Jobs biography. Jobs cooperated with Isaacson on writing this book and asked for no control over what was published. Jobs put nothing off limits and encouraged the people he knew to speak honestly to Isaacson. Based on more than 40 interviews with Jobs, as well as interviews with more than 100 family members, friends, adversaries, competitors and colleagues, Isaacson tells a riveting story of the roller-coaster life and intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

In this segment, find out what Jobs thought of his rivals >>

For more leadership lessons from historical figures and business icons who have shaped and transformed our nation and the world, log on September 18th, for Walter Isaacson’s broadcast on Timeless Leadership: Leadership Lessons from Steve Jobs, Albert Einstein and Benjamin Franklin. Learn more>>