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Use Campaign-Driven Innovation by Stephen Shapiro

March 16, 2012

Stephen Shapiro (often referred to as the Innovation Evangelist) has brought his message on building an innovation culture to hundreds of thousands of people in 40 countries around the world.  His message is clear: Innovation isn’t about the occasional new idea.  Companies that are making a mark in today’s business environment make innovation a repeatable, sustainable, and profitable process.

“If you have creative people in your organization (and trust me, you do), then you may find yourself with too many solutions. This is why suggestion boxes (physical or online) do not work. Therefore you need to move from suggestion boxes (give us your solution to everything) to a campaign-driven approach (we want your best ideas for specific high-priority problems),” writes Stephen Shapiro.

To read Stephen Shapiro’s full post, click here.


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