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The Role of Creativity in Innovation

September 27, 2012

This post continues our series of video interviews with innovation thought leader and author of Best Practices Are Stupid and Personality Poker, Stephen Shapiro.

What is the relationship between creativity and innovation? Are we asking the right questions in the right ways? Are we even thinking of innovation in the correct way?

In the short clip below, Shapiro uses his experience and examples from his new book to share insight on how to deconstruct a problem or task and use creativity to drive innovative solutions.

httpv://www.youtube.com/watch?v=OpNZRAkzf_k

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