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Innovation: know what’s most important to your organization

August 30, 2012

In this short video clip, we continue our series of interviews with innovation thought leader and author of Best Practices Are Stupid and Personality Poker®, Stephen Shapiro.

In this video, Stephen shares quick suggestions on how best to use his new book, Best Practices are Stupid: 40 Ways to Out-Innovate the Competition, to determine what’s most important to your organization in relation to innovation.


Best Practices has been featured on ABC News, CBS Interactive’s BNET, Southwest Airline’s Spirit Magazine, and Investor’s Business Daily. It was also selected as a best book on innovation by 800-CEO-READ.

Dark haired woman watches from audience of conference event

Women in Leadership Institute

NOV. 13–16, 2023 | Orlando, Florida, or Virtual
A 4-day immersive learning experience designed to equip women leaders with actionable strategies to overcome the hurdles women often face in the workplace.

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