Innovation: know what’s most important to your organization

In this short video clip, we continue our series of interviews with innovation thought leader and author of Best Practices Are Stupid and Personality Poker^®, Stephen Shapiro.

In this video, Stephen shares quick suggestions on how best to use his new book, Best Practices are Stupid: 40 Ways to Out-Innovate the Competition, to determine what’s most important to your organization in relation to innovation.

httpv://www.youtube.com/watch?v=xKAK7wEinew&feature=g-upl

Best Practices has been featured on ABC News, CBS Interactive’s BNET, Southwest Airline’s Spirit Magazine, and Investor’s Business Daily. It was also selected as a best book on innovation by 800-CEO-READ.