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How to Build Your Brand & Presence—and Unlock the Mind-Body Connection | Key Takeaways from Master Classes at the Women in Leadership Institute

December 6, 2021 Katharine Panessidi

Can you feel that? There’s a spirit of collaboration, the thrill of fresh ideas and a dash of inspiration in the air.

Last month, we welcomed 2,600+ women leaders to the Women in Leadership Institute™ across two dazzling formats: in person in sunny Orlando, Florida, and through our virtual platform.

It was a tremendous week, filled with transformative learning and development opportunities for women leaders.

The learning doesn’t stop there, though, for the 2021 attendees. One of the huge perks of the Women in Leadership Institute is that every attendee—whether they attended in person or virtually—gains access to our incredible virtual platform, where they can experience all the recorded sessions and Master Classes for 90 days after the Institute.

That means our attendees can rewatch sessions they loved for even greater inspiration and continued learning in the coming months. And, with their Women in Leadership Leader for Life Guide, they can glide even further on their leadership journey.

And here’s the great news: If you didn’t get a chance to attend the Institute live, you can now secure your own On-Demand pass and experience all the magic of WIL, on your schedule from the comfort of your home or office.

Check out some key takeaways from two of the Master Classes that are currently available within the Women in Leadership platform, then grab your own On-Demand pass so you can experience them for yourself.


That women do not advocate for themselves in the workplace is simply a myth. For example, according to the Harvard Business Review, women ask for a raise just as much as men, but men are more likely to be successful in getting them. There are many systemic reasons why this is happening that must be addressed at the organizational level. But, when women leaders are empowered to own their talents and superpowers in a way that showcases their true value, their contributions can be more easily recognized—and rewarded.

All leaders need to inspire followership, and the Bold competency is focused on how we “show up” at work as women leaders. Do we take on high-profile work? Do we speak assertively? Are we willing to take calculated risks?

During this Master Class, we explore the Bold competency and its related hurdle to advancement in the workplace—Branding and Presence. We focus on expanding our comfort zones of communication, including voice, body, language and message. Together, we practice the behavioral signs of “Leadership Presence” and learn how to paint a memorable picture for audiences through communication and gravitas.

In mastering BOLD, we learn:

  • Successful leaders take ownership of how they are perceived.
  • Bold leaders develop a personal brand that is authentic, powerful and highlights the value they offer to the world.
  • Successful leaders communicate strategic messages with a confident, relatable presence that fosters trust and brings out the best in others.



This year has been a roller coaster for all of us—but women leaders are particularly feeling the impact of increased stress and burnout. In fact, according to a study by Lean In, women are shouldering a much heavier burden of household labor and caregiving during the pandemic, and it’s taking a toll—they’re experiencing physical symptoms of stress and burnout at up to twice the rate of men. Black women and other women of color are being especially impacted by this crisis and the accompanying stress.

When it comes to mastering the hurdles to advancement in the workplace, we must start with our own well-being. This is even more critical as women strive to live and lead during a time of higher expectations, greater burdens and tremendous uncertainty.

The Mind-Body Presence session teaches us the power of aligning the mind and the body to expand our capacity for presence, centering and self-awareness as a leader. Together, we learn the powerful nature of the mind-body connection and experience meditations and guided visualizations that allow us to feel the strength of this connection and cultivate greater clarity in our lives.

In mastering CLEAR, we learn:

  • Our thoughts have a powerful influence on our body, and when we think shame-based thoughts, such as impostor syndrome, instead of peaceful thoughts, it has an impact on our health.
  • We arrive at true clarity through the process of going inward.
  • Through future self-visualization, we can connect to our deepest values, dreams and longings.
  • We can strengthen our mind-body connection through repetitive use of the practices introduced in the master class.


On-Demand passes to the Women in Leadership Institute are now available, giving you on-demand access to the recorded conference through January 31, 2022. Learn more about On-Demand passes.


Dark haired woman watches from audience of conference event

Women in Leadership Institute

NOV. 13–16, 2023 | Orlando, Florida, or Virtual
A 4-day immersive learning experience designed to equip women leaders with actionable strategies to overcome the hurdles women often face in the workplace.

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Advancing Women Leaders

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