Best Practices Are Stupid by Stephen Shapiro (video)

At least when it comes to innovation that is….

Innovation, like any meaningful strategy, only works when applied in an effective and results-oriented way.  Many innovation attempts fail because organizations fall back on the misguided belief that the more ideas you assemble, the more successful your innovation attempts will be.  Stephen Shapiro, one of the foremost authorities on innovation culture, shares, “You don’t want more ideas.  You want to focus your energies on finding solutions to pressing problems that enable your company to be more innovative…the key to innovating successfully involves innovating efficiently.”

httpv://www.youtube.com/watch?v=PEobDg-c4zc

It is time to innovate the way you innovate, and out-innovate the competition.

Stephen Shapiro — often referred to as the Innovation Evangelist — has brought his message on building an innovation culture to hundreds of thousands of people in 40 countries around the world.  Join us on April 18, 2012, as we welcome Mr. Shapiro for a live 60-minute broadcast presentation followed by an interactive Q&A session on “How to Out-Innovate the Competition.”