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Are customers at the heart of your innovation strategy?

December 20, 2012

This post continues our series of video interviews with innovation thought leader and author of Best Practices Are Stupid and Personality Poker, Stephen Shapiro.

In this short clip, Stephen shares one common failure and one common solution for organizations looking to keep customers at the heart of their innovation efforts.

httpv://www.youtube.com/watch?v=Sp9oS8f0U70

 

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