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9 Principles of Innovation by Marissa Mayer

July 18, 2012

On Monday, July 16, 2012, Yahoo named Google VP, Marissa Mayer as their new Chief Executive Officer. The 37-year old is well-known as Google’s 20th employee and its first female engineer.  She has spent much of her career heading up Google’s search team.

As a top executive at Google for the past 13 years, Marissa Mayer played an instrumental role in developing many of the services that have tormented Yahoo as its appeal waned among Web surfers, advertisers and investors according to the Washington Post.

Back when Mayer was still Google’s VP of search products and user experience, she shared nine guiding principles of innovation that helped her succeed in her role with Fast Company:

  1. Innovation, not instant perfection
  2. Ideas come from everywhere
  3. A license to pursue your dreams
  4. Morph projects don’t kill them
  5. Share as much information as you can
  6. Users, users, users
  7. Data is political
  8. Creativity loves constraints
  9. You’re brilliant? We’re hiring

To read the full article and all nine principles in detail, click here>>


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