Everybody Wins: The Story and Lessons Behind RE/MAX

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Published by John Wiley & Sons (December 2004)
Written by Phil Harkins and Keith Hollihan

RE/MAX has experienced more than 380 straight months of explosive growth. How have they done it?

In Everybody Wins, authors Phil Harkins (the president and CEO of Linkage, Inc.) and Keith Hollihan answer the question by conducting an in-depth study of RE/MAX's strategy, culture, and leadership. Along the way, they provide an insightful and engaging insider's account of how RE/MAX grew from a renegade bunch of mavericks to a tight network of over 100,000 agents in more than 50 countries.

Along the way, the authors set forth a step-by-step gameplan for growth and success, with elements including:

• Creating the dream
• Drawing people into the dream
• Honing and spreading the dream
• Creating a “pace-line” project culture
• Establishing “Everybody Wins” practices and principles

Drawing upon their extensive study of RE/MAX plus benchmark research relating to comparable fast-growing companies, the authors conclude by identifying the critical success factors for creating a high growth/high income company.

Everybody Wins paints a comprehensive picture of an amazing company -- and offers valuable lessons for those who want to start or grow their own business. 

Available December 2004

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