“An idea is not a single thing. An idea is a network.”
--- Steven Johnson
What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, Steven Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward. Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? Most exhilarating is Johnson's conclusion that with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. This program is essential for anyone who wants to know how to come up with tomorrow's great ideas.
During this program you will learn:
· The kinds of environments that foster the development of good ideas
· The seven key principles of the genesis of good ideas and see them traced across time and disciplines
· Lessons to be learned from various stories of innovation, discovery and invention from Darwin to You Tube
Steven Johnson is the best-selling author of six books on the intersection of science, technology and personal experience. His writings have influenced everything from the way political campaigns use the Internet, to cutting edge ideas in urban planning, to the battle against 21st-century terrorism. Steven’s newest book is titled Where Good Ideas Come From: The Natural History of Innovation. His previous book The Invention of Air tells the story of Joseph Priestly, the Founding Fathers, and how innovative ideas emerge and spread in society and drive historical change. Like his award-winning book, The Ghost Map, The Invention of Air uses a surprising historical and biographical narrative to discuss ideas that have profoundly shaped our modern world. Both social critic and technologist, Steven has a genius for mapping the future—for predicting and explaining the real-world impact of cutting-edge developments in science, technology and media. He recently won the Newhouse School fourth annual Mirror Awards for his TIME magazine cover article titled “How Twitter Will Change the Way We Live”. Steven has also written for The New York Times, The Wall Street Journal, The Nation, and many other periodicals.
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