“Choice is the only tool that we have to go from who we are today to who we want to be tomorrow.”
--- Sheena Iyengar
In our world of interconnected commerce, technological revolution, shifting political and cultural forces, our decisions have far-reaching consequences. Whether mundane or momentous, our choices give us the power to define ourselves and shape our lives. In this presentation, Dr. Sheena Iyengar takes the audience into this complex and dynamic process, revealing why we make the choices we make, and how we can choose better. Whether she is speaking to students, community leaders or CEO's of major corporations, Dr. Iyengar's insights always leave attendees inspired about their power to choose.
Participants in this program will learn:
· How leaders can improve on the skill of choice
· Why giving a customer, subordinate or colleague too many choices can actually be detrimental
· Why leaders choose against their best interests
· Whether the desire for choice is an innate trait or driven by culture
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Sheena Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division of the Columbia Business School. She has taught on a wide variety of topics at Columbia for MBA and Executive MBA students, including leadership, decision making, creativity, and globalization. Dr. Iyengar was also recently selected by Columbia University's President's Office to teach at the Global Leadership Fellows Program at the World Economics Forum in Geneva, Switzerland. One of the world's experts on choice, Dr. Iyengar received a dual degree from the University of Pennsylvania, consisting of a B.S. in Economics from the Wharton School of Business and a B.A. in psychology with a minor in English from the College of Arts and Sciences. She completed her Ph.D. in social psychology from Stanford University. During her studies at Stanford, Dr. Iyengar became interested in how people make choices, particularly the importance and universality of choice in people’s lives In 2002, she was awarded the Presidential Early Career Award for Social Scientists by the Executive Office of the President. Throughout her career, her research has not only appeared in many respected academic journals but is also regularly cited in the media, including periodicals such as Fortune and Time magazines, the New York Times, and the Wall Street Journal, on National Public Radio, and in popular books including Blink by Malcolm Gladwell and The Paradox of Choice by Barry Schwartz.It is her passion for this subject matter that led Dr. Iyengar down the extraordinary path of writing her forthcoming book The Art of Choosing (publication date March 2010). Whether mundane or life-altering choices define us and shape our lives. In her book, Dr. Iyengar asks the difficult questions about how and why we choose Dr. Iyengar's award-winning research reveals that the answers are surprising and profound.
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