In the blink of an eye, the unconscious mind decides important things—secretly, without our even knowing it. In this session, Gladwell will draw from his ground-breaking book, Blink, and describe how we make these intuitive decisions—both the good and the bad—and why some people are much better at it than others. Gladwell will show how business leaders can apply cutting-edge neuroscience and psychology and how good decision-making depends, not on how well we consciously process information, but rather on the few details we focus on unconsciously. Full of extraordinary examples of how thinking without thinking works, this session will enlighten managers and leaders for whom human interaction deeply affects what they do.
Participants in this program will learn:
- A set of rules that apply to rapid, breakthrough thinking
- An understanding of the interconnections between conceptual and intuitive thinking
- An appreciation for the power of rapid cognition in critical decision making
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Malcolm Gladwell has the uncanny ability to generate value by interpreting groundbreaking research in psychology, sociology, and neurology and applying it to business. He is the author of two New York Times #1 bestsellers—The Tipping Point: How Little Things Can Make A Big Difference and Blink: The Power of Thinking Without Thinking. Malcolm is currently a staff writer for the New Yorker magazine, and was formerly a reporter for the Washington Post.
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