Few dispute it. Leadership matters. Organizations with more effective leaders produce better results. But, wanting to be a better leader and being one is not the same. To help leaders be more effective, they need to build their leadership brand. Brands exist for products and firms. To sustain a firm’s brand, leaders need to embody that firm’s brand. Leadership brand exists when leaders at all levels of an organization have a shared point of view about the business realities, demonstrate competencies appropriate for their assignments, and deliver results. This program helps executives to build a leadership brand and leaders to build their personal brand.
Participants in this program will learn:
- An awareness of why leadership matters, how well leadership exists in your organization and a personal assessment of your commitment to leadership
- A declaration of a leadership brand for your organization and for you personally
- A roadmap for upgrading the next generation of leadership within your organization and a personal leadership agenda
- A measurement system to assess the quality of leadership investments
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Dave Ulrich is Professor of Business Administration at the University of Michigan. His teaching and research addresses the question: how does one create an organization that adds value to customers and investors? More specifically, he focuses on how organizations change, build capabilities, learn, remove boundaries, and leverage human resource activities. He has published numerous best-selling books, including Results Based Leadership and Organizational Capability. Rated by BusinessWeek as one of the world’s “top ten educators” in management and the top educator in human resources, he has consulted and done research with over half of the Fortune 200.