Every company needs to grow, and innovation is the ticket to sustainable and profitable growth. But managers and executives have historically struggled to successfully manage innovation. They get a bewildering array of often conflicting and confusing advice. What has been lacking is a collection of well-grounded theories that explain the actions managers should take in particular circumstances.
Through his recent research, Professor Christensen has developed a set of theories to help guide leaders as they seek to answer seven critical questions when trying to build new growth businesses, again and again:
- How can I beat powerful competitors?
- How can I connect with customers?
- How integrated should I be?
- How should I set strategy?
- From whom should I get funding?
- Where should the innovation reside?
- What is the role of the CEO?
In this program, Clayton Christensen will answer these important questions and explain how best to understand and manage the forces that influence the innovation process. In addition, he will address how companies can create high-octane business plans that lead to growth, and how to identify strategies and anticipate changes to stay ahead of the competition.
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Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School His research and teaching interests center on the management of technological innovation, developing organizational capabilities, and finding new markets for new technologies. A seasoned entrepreneur, Christensen has founded three successful companies. CPS Corporation, is an advanced materials manufacturing company that he founded with several MIT professors. Innosight is a consulting and training company focused on problems of strategy, innovation, and growth that Christensen founded with several of his former students. Innosight Capital is a venture capital firm focusing on disruptive innovations in the health care market. In 1982 Professor Christensen was named a White House Fellow, and served as assistant to U.S. Transportation Secretaries Drew Lewis and Elizabeth Dole. He is author or co-author of five books: including the best sellers, The Innovator's Dilemma; The Innovator's Solution, and Seeing What's Next.
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