“Open Leadership is having the confidence and humility to give up the need to be in control while inspiring commitment from people to accomplish goals.”
--- Charlene Li
Talk with your customers. Listen to your employees. These are long-time, well tested truisms of business. But ask organizations to engage with people on Facebook or Twitter and a look of sheer terror crosses their faces. The long held concept of command-and-control leadership is being tested as organizations are experiencing the largest technological and sociological shift of our generation. Charlene advises leaders how to feel in command in a world where they’re no longer in control. For example, how open, how transparent, how authentic, and how real do you need to be? More importantly, how do you leverage and measure the impact of using social technologies in your organization? Charlene lays out a new approach that today’s leaders must adopt for competitive advantage.
During this program you will learn:
· Why being open and in control is possible
· The characteristics, skills, and behaviors of today’s “open” leaders
· Best practices in creating a coherent and effective social media strategy
· How to implement an “open” strategy
Charlene Li is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. The co-author of the business best-seller, Groundswell: Winning In A World Transformed By Social Technologies, Charlene's newest book, Open Leadership: How Social Technology Can Transform the Way You Lead addresses the challenges facing leadership of the modern organization–given the dramatic adoption and impact social technologies have had on customer, partner, and employee relationships, how can companies not only manage but thrive in this new open, transparent, authentic world? Named "One of the Most Creative People in Business" by Fast Company magazine, Charlene is the founder of Altimeter Group which provides speaking and consulting services to organizations looking to understand and thrive in a new economy driven by social media tools and techniques. Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USA Today, Reuters, and The Associated Press. Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company.
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