Presented by C.K. Prahalad
A new view of strategy focuses on value creation and the influence of a changing competitive landscape. The forces of deregulation, technological and industry convergence (e.g. digital photography), emerging markets, and the internet are creating a new competitive dynamic. This is "a new game with new rules." Managers have to rapidly learn to understand and compete in this new environment.
Dr. Prahalad will examine a) the contours of the new competitive environment, b) the changes in the process by which mangers can create value, c) the need for a rapid learning curve and an equally important quick "forgetting curve", d) the process of becoming opportunity driven, and e) the leadership demands on managers.
Participants in this program will learn:
- How to access the best talent
- How to increase the speed of innovation
- How to marry efficiency and innovation, a prerequisite for
effective competition
- How managers at all levels in the organization can contribute
to the creation of value
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CK Prahalad is Harvey C. Fruehauf Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is also the Chairman of PRAJA, Inc. He is the coauthor of more than ten articles in the Harvard Business Review, three of which won the McKinsey Prize. The book Competing for the Future was rated the best business book of the year in 1994. Business Week called him “a brilliant teacher at the University of Michigan, Prahalad may be the most influential thinker on corporate strategy today”. He has consulted with the CEOs of several Fortune 100 companies. In addition he serves on the Boards of NCR Corporation, Hindustan Lever Limited, and the World Resources.
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