The aphorism “the medium is the message” holds a world of meaning for those who aspire to lead others. Those familiar with the expression will tell you that it underscores the importance of the channel through which you choose to communicate your message (email, face-to-face, et cetera). But, have you considered that you, too, are the medium, and therefore the message? With years of research into social interactions and how we make judgments of others, social psychologist Amy Cuddy weighs in on this question and provides some startling insights into what personal behaviors and characteristics are most certain to promote effective leadership, and how our own body language can not only influence how others perceive us, but how we perceive ourselves. This presentation will teach leaders how to influence the way others perceive them, and how to communicate both trustworthiness and power.