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Clayton Christensen on Building a Successful Innovation-Driven Organization
Every company needs to grow, and innovation is the ticket to
sustainable and profitable growth. But managers and executives have
historically struggled to successfully manage innovation. They get a
bewildering array of often conflicting and confusing advice. What has been
lacking is a collection of well-grounded theories that explain the actions
managers should take in particular circumstances.
Through his recent research, Professor Christensen has developed a set of
theories to help guide leaders as they seek to answer seven critical questions
when trying to build new growth businesses, again and again:
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How can I beat powerful competitors?
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How can I connect with customers?
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How integrated should I be?
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How should I set strategy?
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From whom should I get funding?
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Where should the innovation reside?
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What is the role of the CEO?
In this program, Clayton Christensen will answer these important questions and
explain how best to understand and manage the forces that influence the
innovation process. In addition, he will address how companies can create
high-octane business plans that lead to growth, and how to identify strategies
and anticipate changes to stay ahead of the competition.
Clayton Christensen, is the Robert and
Jane Cizik Professor of Business Administration at Harvard Business School. His
research and teaching interests center on the management of technological
innovation and finding new markets for new technologies. Prior to joining the
HBS faculty, Christensen served as chairman and president of CPS Corporation.
He also served as a White House Fellow in the administration of President
Ronald Reagan.
Christensen's publications have received numerous academic awards, including
the 1997 Global Business Book Award for his book, The Innovator's Dilemma.
His most recent book, Seeing What's Next, helps managers and leaders
predict industry change.
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